
Our Business Model
Designed for scalability, modularity, and market-specific adaptability.
Each format — Hybrid, House, and On — plays a unique role in delivering operational precision,
brand synergy, and maximum return per square meter.


Bringing brand stories to life with seamless dine-in and a high-efficiency multi-brand delivery kitchen.


Cloud kitchen model—custom-built to serve our own delivery and pickup brands with precision, speed, and consistency. Designed around shared operations, AI-driven efficiency, and brand-specific workflows.
_edited.jpg)

Experiential food hall and innovation hub—a launchpad for bold culinary concepts and creative collaborations.
Our Mission
To build a global food and beverage platform that empowers talent, fuels creativity, and fosters meaningful collaboration across the industry
Our Vision
Connecting people around the world through food experiences

Our Purpose
Ignite a new era of food—where bold ideas thrive, creators unite, and every dining experience transforms the world, one community at a time
From Humble Beginnings
to a Global Culinary Platform
TROFI, a leading food and beverage platform, began with the humble roots of Bait Mubarak—a small, heartfelt venture driven by a vision to offer more than meals, but truly unforgettable dining experiences.
What started modestly has grown into a dynamic platform with a presence across Saudi Arabia, Kuwait, the UK, Qatar, and Bahrain. Today, Trofi stands as a symbol of culinary innovation and experiential excellence.
From the outset, TROFI has focused on creating and operating distinctive brands that reshape the culinary landscape. Through strategic curation and impeccable execution, bold ideas have become thriving dining concepts—each with a unique identity, flavor, and following.
But TROFI’s impact goes beyond the plate. It serves as a launchpad for culinary talent and entrepreneurship, empowering rising chefs and visionaries to bring their ideas to life with real support and guidance. With every expansion, TROFI introduces a curated portfolio of brands that enrich local communities and foster meaningful connections through food. From casual comfort to gourmet artistry, every concept promises one thing: a dining experience that resonates and endures.
As it grows, TROFI remains committed to redefining the future of dining—inspiring passion, driving innovation, and connecting people through the universal language of food.

Regional offices
Nora Garden, Al Takhassousi, Al Mohammadiyyah, Riyadh, KSA
T21 Tower, Jaber Al-Mubarak St, Kuwait City, Kuwait
1st Floor, 11 Dover St, London W1S 4LJ, United Kingdom
About Us
Our Story
Leadership Team
Purpose
Business Model
Operations
Technology
Innovation Hub
Awards
Partnerships
Careers
Newsroom
Contact us
