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  • Wael Qenawy

The Gentlemen Baristas are dubbed "Local Heroes" by the Sunday Times

Updated: Oct 17, 2023


Trofi is proud to share that our specialty coffee brand, The Gentlemen Baristas, has once again scored a major PR success – this time, they have been prominently featured in The Sunday Times (Business & Money Section), 15th May issue, dubbed “Local Heroes”!

The article highlights how the GBs used their ingenuity (at Trofi we call it Value Added Thinking…!) to transform their business and pivot to new revenue streams in order to survive the extremely difficult Covid period. What’s even more pleasing is that the article also gracefully acknowledges their accomplishments, humility and commitment to the community, which as you all know is a fundamental Trofi value.


Serving the best coffee in London, the Gentlemen Baristas continue to attract positive attention from all angles! Please join us in congratulating the amazing team for their accomplishments thus far.


Mourad Ainad-Tabet

Managing Director

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